Companies are being bought all the time, also in the medical field. Take the Olympus Gyrus ACMI deal. Because of this aquisition the ‘new company’ is very strong. In ENT almost as strong as Medtronic, bearing in mind that Gyrus ACMI was already the number two.
Where does this leave Storz and Wolff? Also in the gynecology and uology Gyrus ACMI is going strong and less players to fight. I would say former Tyco will have to watch out now, since general surgery will most probably be the next step for Olympus to grow the business.
Other companies will have to be dynamic and flexible to stay alive. More important, they will have to feed the market with new products in order to make a future for themselves on the long term. I would say, this will give also new oppurtunities for other companies to join this shallow sea. Though only if they can fill certain wholes or come up with new promising high end technology.
It is starting to look in this industry like the supermarket war that has been going on for some years. All the small shops closed, all the big supermarkets got bigger and stronger. The marketplace has changed a lot through years.
Many medical companies do business through an extensive and reliable distributor network, this network is getting smaller and smaller, because more and more companies are starting a direct organisation in all corners of the European area. I think that the dealers specialized in medical devices have to make a game plan for the following years, if they want to keep on generating business because the chance of loosing a succesfull productline is more likely to happen.
Bart Verleg
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Tags: Bart Verleg, dealers, direct, DUR-D, general surgery, gynecology, Gyrus ACMI, medical devices, Olympus, urology
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